Affiliate Disclosure
Last updated: 24 June 2026
Candyland is free to read, and it stays that way because of affiliate partnerships with online casinos. We think you deserve to know exactly how that works and what it does — and does not — mean for the reviews you read. This page lays out our funding model in full, in plain English. The short version: partnerships pay the bills; they never buy a score.
How we make money
This site is free for readers — you never pay for our reviews, ratings or guides. We earn through affiliate relationships with casinos. Some links on the site carry a unique identifier that lets a casino know you arrived from us. If you click through, register or deposit, Candyland may receive a commission from the operator. There are two common models: CPA (a fixed amount for each new registered player) and revenue share (a percentage of the casino’s net revenue from that player); we may use either. Clicking is completely free for you — bonus, wagering and payout terms are identical to registering directly. This income covers our hosting, the real deposits we use for testing, the editorial team and ongoing content updates.
Does this affect our reviews?
No. Whether or not we have an affiliate deal with a casino has no bearing on its review, score or recommendation. We keep editorial and commercial work strictly separate, as described in our Editorial Policy — an editor is never told to lift a score for revenue. We review casinos we have no relationship with when they’re worth covering, and we give low scores to partners that don’t meet our standards. Our ratings follow one objective, weighted method applied identically to every site (see How We Rate), and every review is built on real testing (How We Test), not on a commercial arrangement. We’d rather keep your trust for years than chase a short-term commission — recommend bad casinos and we lose you, and then the business has no point.
How to spot an affiliate link
Affiliate links usually sit behind call-to-action buttons like “Play”, “Get bonus” or “Visit site”. The link may pass through a tracking URL, which is normal. Parameters such as ?btag=, ?clickid= or ?affid= indicate an affiliate link. You can always go to a casino directly without using our link — we never restrict your choice.
Our promise to readers
- We always name the author and show the publish/update date on every review.
- We apply one rating method to every casino, regardless of partnership status.
- We update reviews when a casino’s terms change.
- We state a casino’s downsides plainly, even when it costs us revenue.
- We separate any advertising from editorial content and label it clearly.
Compliance
This disclosure is made in the spirit of clear, up-front advertising standards — consistent with UK advertising standards — the ASA and CAP codes — and with international norms such as the US FTC’s rules on disclosing affiliate relationships. We aim for maximum transparency with our readers. If you think any content here falls short of that standard, please tell us at [email protected] or via Contact.